As of July 2006 Alconomics expanded to fill a need for awesome training, profitable consultancy and impeccable service.
The current faculty members in the Department of Alconomics are Angus Winchester, Sam Jeveons and Pete Kendall.
Angus, based in Europe, travels the globe spreading his teachings and talents as the founding Alconomic.
Pete and Sam set up Alconomics Asia in Hong Kong in July of 2006. With over 6 years combined experience in the region, they offer their talents in this fast growing market.
With a glowing track record in award winning bars behind all three and a burning desire to learn, teach and travel ahead of them the future looks rosey.
Angus Winchester
Despite his youthful good looks, Angus is a veteran bartender of over 19 years in the trenches of Hospitality. From humble beginnings at a club in Oxford while being a student there he has risen to the heights of being headhunted by Diageo, James Bond and Salvatore Calabrese to run their bars to having founded his own company, the near legendary International Playboy Bartenders, which was among the UK’s hottest and best regarded On-Premise Consultancy. More recently he moved on and founded Alconomics, working more internationally.
Variously described as “a walking encyclopedia of cocktail knowledge”, and an “ambassador of excellence”, in his years in the Drinks and Hospitality industry Angus has served drinks to scumbags and stars, managed and trained bar teams, worked in great bars and drank in better ones. He has written for many industry publications in the UK, Germany, Holland, China and Australasia, been featured in national newspapers and glossy magazines around the world and collected an impressive amount of books on every aspect of spirits and cocktails. He has sold alcohol one drink at a time to customers and cases at a time to bars and suppliers. He has inspired good bartenders and deflated ones whilst assisting many suppliers to understand better their customers.
These experiences has led Angus to develop a range of training plans for retailers and on-premise projects for drinks companies, intended to promote bartending as theatre, grow recognition for bartenders as professionals and create profitable Beverage Programs. A natural and entertaining trainer and speaker, Angus lives “Bar Culture” and is a walking encyclopedia of the stories and myths that surround every drink. He acts as an Ambassador for the Modern Professional Bartender, traveling the world hosting training sessions and tastings. Most recently he has been General Manager of award-winning Trailer Happiness in London and Head Bartender of Salvatore at Fifty.
"Over the past 2 years Angus has not only formed a strong alliance with Barmetrix but has become an integral part of the organization by recently being named Director of Training for our international training division. He brings a level of excellence and professionalism that is unrivaled. Angus’ new mission is to roll out the Barmetrix suite of training tools around the world."
The Alconomics World - Places we have taught, trained, shaken, stirred and drunk in
Pleased to had gone through this workshop. It brings the spotlight on some new things, but equally important on basic stuff easily forgotten. If you'd been a bartender for 10 - 15 years, it's easy to forget some of the most basic things, and no single bartender is "too good" to be reminded of these. Pleased to see Angus sticking to one of the basic marketing rules: K.I.S.S.(Keep it simple salesman). No need for umbrellas and such if the drink is a good product made with care and presented with love. Will be using some of the material from the workshop in internal training at our hotel, as me and Freddy Skogvang will be doing this in the near future. Brilliant workshop, thanks a lot. Hope to be on another one of those, it's a vitamin-boost for any serious bartender.
